websites, copywriting & Social Media

Custom websites, coding, messaging, & unique branding
that don’t look or sound cookie cutter,
yet are designed so that you can update.

Circle Gold Partner badge logo for Squarespace 2025, featuring a stylized black and white icon of intertwined lines inside a partial blue circle, with black text beside it reading 'Circle Gold Partner' and smaller text below saying 'Squarespace 2025'.

WHAT
WE DO

Woman with curly hair wearing glasses and a white top, smiling and dancing, with text overlaid that says "Beauty Transcends the Superficial" and "Editor-in-Chief of Teen Vogue, Elaine Welteroth."
Compilation of four celebrity photos with the caption 'BabyGold as seen on.' Top left: Selena Gomez with long wavy brown hair, wearing makeup and a silver necklace. Top right: Serena Williams with blonde curly hair, wearing sunglasses and a black top. Bottom left: Simone Biles with braided hair, wearing a black tank top. Bottom right: Naomi Osaka with blonde braids wearing a black LA cap and a yellow and black jacket.

Website, social, and marketing copy
(Teen Vogue, Baby Gold)

Brand Storytelling
(Penguin Random House, Snapchat, Ardell Lashes)

Integrated creative direction: verbal and visual strategy

Client Highlights

Screenshot of Baby Gold jewelry website featuring 14K gold jewelry with diamonds, including a necklace and a ring, along with descriptive text about the brand and products.
A gold necklace with four circular charms spelling out "MAMA" is draped over a large, cream-colored ranunculus flower surrounded by pink and purple flowers.
Close-up of four necklaces with diamond-studded names: Blake, Justin, Chanel, and Lauren, held in a person's hand on a white surface.
A blonde woman wearing multiple layered necklaces, a beige ribbed tank top, and a black leather jacket, looking to her left with a thoughtful expression.
Black and white photo of a woman with braided hair, wearing a necklace and tank top, with overlaid text thanking for 80,000 followers.

Baby Gold (As seen in Vogue Magazine) ︳ Web & Social
Anna Goodman Herrick, The Creative Studio for Starmen Design Group
Website site-wide copy, brand language, social media and marketing.

A collage of three images with an article title. The left image shows a close-up of a woman with freckles holding a bottle of skincare serum near her face. The middle image features a joyful woman with curly hair dancing, with the headline 'Beauty Transcends the Superficial' and mentions editor Elaine Welteroth. The right image depicts a makeup artist applying makeup to a woman with curly hair and silver glitter on her eyebrows inside a salon.

American Beauty Star ︳Lifetime Network x Teen Vogue
Co-Executive Producer, Head Writer: Anna Goodman Herrick
Oversaw & Advised: Creative and Integration including Writing, Website, Brand Identity, Brand Language, Branded Content, Copywriting, Social Media

Two women, one with dark hair, glasses, and a suit, and the other with blonde hair and a green top, smiling for the camera. A social media quote overlay features Jamie Kern Lima's profile picture and a quote about loyalty.

Believe IT by Jamie Kern Lima ︳Founder, IT Cosmetics & First woman CEO at L'Oréal
Bestselling Book Launch (Simon & Schuster) & Viral Social Media Content Series
(As seen On Oprah’s Super Soul )
Social Media Content Strategy, Exec. Producer, Head Writer: Anna Goodman Herrick for Icon Agency
Oversaw, Advised, and created: Social Media Content, Brandend Content, Copywriting, Social Media

WEBSITE DESIGN AND BRANDING:

JPEG Partnerships launch: Jayna Pellegrino, Founder & CEO (Executive, The Bachelor)
360: Full website design, Brand Identity, Graphic Design
Anna Goodman Herrick, The Creative Studio

The Southern California Immigrant and Refugee Center (SCIRC)
Full website design, Brand Identity, Brand Language, Copywriting
Anna Goodman Herrick, The Creative Studio

A mother and young child sharing a close, happy moment, touching noses and smiling

Palmcare Pharmacies
360: Full website design, Brand Identity, Brand Language, Social Media, Copywriting
Anna Goodman Herrick, The Creative Studio

Bodies Beloved x AWP 2025
LGBTQ+ and Disabled Authors in Solidarity
at the largest literary conference in the United States
Full website design, Brand Identity, Logo and Signage, Brand Language, Copywriting
Anna Goodman Herrick, The Creative Studio

Logos of various television networks and channels, including MTV, ABC family, Style bio, Bravo, A&E, Lifetime, VH1, and others.