Television, Film, Branded Content, Digital

Strategy, Design, Messaging & Branding

Black and white photo of a woman with braided hair, wearing a necklace and tank top, with overlaid text thanking for 80,000 followers.
Woman with curly hair wearing glasses and a white top, smiling and dancing, with text overlaid that says "Beauty Transcends the Superficial" and "Editor-in-Chief of Teen Vogue, Elaine Welteroth."
Compilation of four celebrity photos with the caption 'BabyGold as seen on.' Top left: Selena Gomez with long wavy brown hair, wearing makeup and a silver necklace. Top right: Serena Williams with blonde curly hair, wearing sunglasses and a black top. Bottom left: Simone Biles with braided hair, wearing a black tank top. Bottom right: Naomi Osaka with blonde braids wearing a black LA cap and a yellow and black jacket.

Brand Storytelling. Integrated creative direction and design. Verbal and visual strategy.

Penguin Random House, Snapchat, Ardell Lashes, Teen Vogue, Baby Gold, ABC Family, MTV, Sony

Go to: Watch clips

BRANDING & DESIGN

Screenshot of Baby Gold jewelry website featuring 14K gold jewelry with diamonds, including a necklace and a ring, along with descriptive text about the brand and products.

Baby Gold (As seen in Vogue Magazine)
Anna Goodman Herrick, The Creative Studio for Starmen Design Group
Website site-wide copy, brand language, social media and marketing.

American Beauty Star ︳Lifetime Network x Teen Vogue
Anna Goodman Herrick, Co-Executive Producer & Head Writer
Oversaw & Advised Creative and Brand Integration

Two women, one with dark hair, glasses, and a suit, and the other with blonde hair and a green top, smiling for the camera. A social media quote overlay features Jamie Kern Lima's profile picture and a quote about loyalty.

Believe IT by Jamie Kern Lima
Founder, IT Cosmetics & First woman CEO at L'Oréal
Bestselling Book Launch (Simon & Schuster), Viral Social Media Content Series
Creative Director, Head Writer, Social Media Content Strategy: Anna Goodman Herrick for Icon Agency

A mother and young child sharing a close, happy moment, touching noses and smiling

Palmcare Pharmacies
360: Full website design, Brand Identity, Brand Language, Social Media, Copywriting
Anna Goodman Herrick, The Creative Studio

The Southern California Immigrant and Refugee Center (SCIRC)
Full website design, Brand Identity, Brand Language, Copywriting
Anna Goodman Herrick, The Creative Studio

Bodies Beloved x AWP 2025
LGBTQ+ and Disabled Authors in Solidarity,
at largest literary conference in the United States
360 Brand Identity, Logo and Signage, Brand Language,
Anna Goodman Herrick, The Creative Studio

JPEG Partnerships launch
Jayna Pellegrino, Founder & CEO (Executive, The Bachelor)
360: Full website design, Brand Identity, Graphic Design
Anna Goodman Herrick, The Creative Studio

Logos of various television networks and channels, including MTV, ABC family, Style bio, Bravo, A&E, Lifetime, VH1, and others.