Story-first websites, copywriting,
AND SOCIAL MEDIA
Elevated narratives. Creative strategy. Work that matters.
Messaging that reflects you — with clarity and resonance.
Website, social, and marketing copy rooted in story and identity (Snapchat, Teen Vogue, Baby Gold)
Narrative shaping + message clarity for brand storytelling (Penguin Random House, Sundance Channel, ABC Family)
Integrated creative direction: verbal and visual strategy, grounded in purpose
CLIENT HIGHLIGHTS
Select commercial work
Baby Gold (As seen in Vogue Magazine)
Web & Social I Anna Goodman Herrick, The Creative Studio for Starmen Design Group
Anna Goodman Herrick: website site-wide copy, brand language, social media and marketing.
American Beauty Star I
Lifetime Network x Teen Vogue
Co-Executive Producer, Head Writer:
Anna Goodman Herrick
Oversaw & Advised: Creative and Integration including Writing, Website, Brand Identity, Brand Language, Branded Content, Copywriting, Social Media
Believe IT Bestselling Book Launch
(Simon & Schuster)
Viral Social Media Content Series I Icon Agency
Believe IT by Jamie Kern Lima I Founder, IT Cosmetics & First woman CEO at L'Oréal
(As seen On Oprah’s Super Soul )
Social Media Content Strategy, Producer, Head Writer: Anna Goodman Herrick for Icon Agency
Oversaw, Advised, and created: Social Media Content, Brandend Content, Copywriting, Social Media
MISSION DRIVEN COLLABORATIONS
360 WEBSITE DESIGN, COPYWRITING AND BRANDING:
The Southern California Immigrant and Refugee Center (SCIRC)
Full website design, Brand Identity, Brand Language, Copywriting I Anna Goodman Herrick
Palmcare Pharmacies
360: Full website design, Brand Identity, Brand Language, Social Media, Promotion and Publicity, Copywriting
Anna Goodman Herrick, The Creative Studio
Bodies Beloved x AWP 2025
Queer, Trans and Disabled Authors in Solidarity at the largest literary conference in the United States
Full website design, Brand Identity, Brand Language, Copywriting I Anna Goodman Herrick
